Honest supplements, carefully selected
Ever felt like a supplement was only doing half its job? We believe in supplements your body can truly make use of. That’s why we only choose high-quality, highly absorbable products—with free expert advice and a fair price.
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Optimal absorbency
Only active ingredients that your body can actually absorb and use.
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Personal advice
Smart AI selection tool, tailored to your lifestyle.
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Network of experts
Close cooperation with and referral to orthomolecular therapists.
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Fair price-quality ratio
Top quality, accessible without excessive markups.
Why we started
Too many supplements your body barely uses
Supermarket shelves are packed with vitamins in cheap, poorly absorbed forms. At the same time, premium alternatives often come with hefty markups and little explanation.
We wanted something better: an online store where every product earns its place on quality, where you get honest advice about what you really need — and where premium doesn't automatically mean expensive.
Today, we work with a carefully selected network of orthomolecular therapists, so you can choose with confidence.
Not more supplements — the right ones, in a form your body can use.
The founders
Our quality requirements
Each product passes five checks
Before a brand or product is added to our assortment, our experts assess it on the following points.
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Active, highly absorbable forms
Forms your body recognizes, such as methylcobalamin and bisglycinate.
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Meaningful dosages
Amounts that make sense, within safe and responsible limits.
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No unnecessary additions
No unnecessary fillers, artificial colors or sweeteners.
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Transparent labels
Clear ingredients, forms and dosages, so you know exactly what you are taking.
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A fair price
Top quality without excessive storage for a beautiful label.
What you can count on
Service that feels personal
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Letterbox mail
Discreet packaging that fits through your letterbox, so you don’t have to stay at home.
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Free expert advice
Ask our therapists any questions you may have; they will usually respond within one business day.
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Order securely
Pay how you want, with a secure checkout.
Our expert network
The people behind our advice
Certified orthomolecular therapists and nutrition therapists help us choose our brands, review our advice, and answer your questions personally.
Start today
Discover which vitamins really suit you
Take our free vitamin quiz and receive personalized advice, backed by experts, in about three minutes.